Feb 19, 2016 - 1 year read

Forbes Technology Member Spotlight

Andres Focil, Founder and Managing Director of WMT

Forbes Technology Council members are in a wide range of industries and come from a diverse set of experiences. However, they all have lots of great insights to share, from best practices for technology departments to smart predictions for the future of tech. To showcase their expertise, we’re profiling Forbes Technology Council members here on the blog. This week: Andres Focil.

Andres Focil is the Founder and Managing Director of WMT, a creative advertising and development agency in Miami, Florida.

We asked him three important questions. His answers are below:

What is your background, and how has it influenced what you do today?

I was born and raised in Guayaquil, Ecuador. I learned the basics for C++ and Java at a very young age. I started working on Python and Django projects in high school and college. After this training, I developed a database software and started WMT (WebME Technologies) after working at Ascenta (acquired by Facebook in 2014). WMT is a creative advertising agency that focuses on creating and fostering partnerships to provide measured and meaningful growth for our clients. Our primary focus is on database management, software engineering and security. Our business model has evolved quite a bit since then, focusing on the creative and marketing elements as much as the technical field.

Quis Nostrud Exercitation Ullamcorper

What do you think is the most interesting piece of new technology today? (And / or how do you see the technology landscape changing in the next 5 – 10 years?)

I believe one of the most interest pieces of technology today is beacon technologies. Beacons are small devices capable of transmitting location data to smartphones. It has a much greater than any RFID (Radio Frequency Identification) and NFC (Near Field Communication) and provides great versatility in its application. Beacon technology will be the future of the retail industry and will provide anything from proximity marketing via Bluetooth to contactless smartphone transactions. Beacon will also be extremely useful for push notifications at venues, airports and hospitals.

I believe Beacon technology will open a world of opportunities for developers to explore location and data driven applications. This emerging technology can redefine the way publishers and users think about mobile for many years to come.

What’s your best piece of advice for technology executives to keep on top of the rapidly evolving tech space?

My best piece of advice for executives in this space is to continue to invest in research and development. Our industry is constantly evolving and it is imperative to understand emerging technologies in hardware and software. As a technology executive, it is important to be nimble and ready to adapt to the consumer landscape. For example, the rapid and profound shift from desktop to mobile has made developers and publishers reconsider their customer strategy.

I would also highly recommend developing a strong relationship and partnership with the client. Finding the right technology can be challenging and at times intimidating for a client. It is important to establish trust in the business relationship in order to scale with the right technology and marketing strategy. As a startup, we have everything to thank for our partners for taking a chance in our business. I have been fortunate to find great partners and clients along the way and without them, our business would not be where it is today. I encourage technology executives to challenge themselves and continue to work diligently for their customers’ success.