2014 - Present

GoInterpay

Helping Retailers Lead by Connecting them to the Global Payments Core.

About GoInterpay

GoInterpay is a leading global payment processing service provider. By providing local connections to global payments, GoInterpay helps retailers increase their global sales. With their comprehensive platform designed specifically for retailers; this system simplifies and accelerates retailers global expansion. GoInterpay provides local payment connections, transactional FX tools and a fully managed global fraud solution.

WMT partnered with GoInterpay to design, create and develop a user-friendly, mobile responsive website that resonates with C-Level customers.

Typography

Proxima Nova

Proxima Nova

Proxima Nova Light

Proxima Nova Light

Proxima Nova Bold

Proxima Nova Bold

Color Pallete

  • Summer Sky Blue
    HEX #27aae1
  • Summer Sky Blue
    HEX #27aae1
  • Summer Sky Blue
    HEX #27aae1

Iconography

Collaborating with GoInterpay and our design team we chose to incorporate both images and texts. GoInterpay wanted a simple, interactive way to explain exactly how both their global payments solutions and core connection system worked, without having to take up so much space doing so. Keeping the size of the interactive illustration small made for a more user friendly experience, especially, when using a mobile device.

Case Studies

Wanting to create a connection between the customer and the client we assisted GoInterpay in creating case studies for their clients. For example, we created a case study for one of GoInterpay’s clients, Jack Threads. Jack Threads is a large online retailer that offers males, from shoes to shirts, a full solution for their personal style. Developing a well planned execution we matched the colors and typography from GoInterpay to Jack Threats. This intuitively gives the consumer the feeling of a relation between the customer and the client.

Marketing

We currently manage the Search Engine Optimization (SEO) and hosting for GoInterpay.com. Here at WebME technologies we are happy when we see a client gaining traffic to a site, but we believe it is extremely important to explain where that traffic is derived from. Our goal is to show our clients where their traffic is coming from, and more importantly the engagement to the site once a end user is on it. Seeing and explaining the customers engagement to a site will allow us to see what we can optimize to create better conversion. Being able to analyze previous conversion rates is key in our process to create a seamless marketing strategy. Our main focus is to give our clients a better return on their investment.

Web Design

We designed and developed GoInterpay’s website from scratch. Our creative plan was to design a clean, professional site for a global audience while focusing on C-suite customers. Making note that many users would be on mobile devices we started first developing for mobile and expanded up to desktop. Our design and technical team examined every on page aspect working together to create a website that was unique and recognizable. We wanted to make sure that everything on the site had a purpose, colors, typography, iconography and illustration all came together to connect with GoInterpay’s customers.

UX Design and Development

We are currently working on several platforms for GoInterpay, among the projects we have a Global Index Map that will serve GoInterpay’s clients. The Global Index Map is an interactive map that allows clients to choose their domestic currency as their primary reference point and visually see their exchange rate exposures, risks and opportunities around the globe. The UX (user experience) was our first priority when designing the layout; we wanted to create a brand identity, something that was responsive, with a quick load time and had the user’s experience and goals in mind. We made sure the design had the same vision and alignment as the website. Colors, icons and typography were designed to convey the same feeling behind GoInterpay.

The cross border eCommerce market is one of the most dynamic environments to work in today. GoInterpay works within a model of open innovation and require our partners to collaborate and innovate as we grow.  WMT is a critical strategic partner of ours that helps us grow, learn and iterate as we develop our services with leading global retailers.

Carl Miller
Managing Director
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