2014 - Present

Miami Hurricanes

University of Miami

About The University of Miami

Founded in 1925, the University of Miami is a private research university with more than 16,000 students from around the world. Comprised of 11 schools and colleges and serving students in more than 180 majors and programs, UM is a vibrant and diverse academic community focused on teaching, the discovery of new knowledge, and service to the South Florida region and beyond.

About The Miami Hurricanes

Five-time national champions, the Miami Hurricanes football team plays its games at Hard Rock Stadium and has the support of more than 30,000 season ticket holders. The Hurricanes compete in the National Collegiate Athletic Association (NCAA) Division I and the Coastal Division of the Atlantic Coast Conference (ACC).

 

Typography

United Sans Condensed Medium

United Condensed Medium

United Sans Condensed Bold

United Condensed Medium

United Sans Condensed Black

United Condensed Medium

Color Pallete

  • Tango
    HEX #f37121
  • Aqua
    Deep
    HEX #005838
  • Limed
    Spruce
    HEX #3d4e59

Web Design for Microsites

Our web designs come in different colors, shapes and forms for the UM. Our latest creation was a Canes Football Uniform Combo Generator. This site was designed with fans in mind; it allowed them to choose the uniform they wanted the team to play in, they could select the helmet, shirt, pants and cleats. Each option had six choices of colors and combinations; it was a success and a great way to get fans involved. 

Marketing

As part of our culture, we work closely together with the UM athletics marketing department and we’ve taken charge of their digital marketing campaign and strategy, we redesigned and implemented new, more effective Adwords and retargeting campaigns, as well as Search Engine Optimization for ticket sales in their sporting events.We have partnered with the University of Miami over the past 4 years and look forward to the future together.

The University had little organic ranking for keywords like:

keywords Before (page) Now (page)
Football tickets Miami 99+ 1st
Miami Basketball 99+ 1st
Miami Basketball Tickets 99+ 1st
Miami Football 99+ 1st
Miami Football Tickets 99+ 1st

Today they rank on Google’s first page among Stubhub, Vividseats, The Miami Heat, The Miami Dolphins, among others.

63% increase in tickets sales from Organic Traffic
42% increase in merchandise sales from Organic Traffic

The University of Miami has proved to be the ideal partner giving us the freedom to explore different avenues on search to provide great user engagement and traffic. We look forward to the future with the Miami Hurricanes and to grow their user traffic and fan base engagement.

WMT has helped the University of Miami Athletic Department generate additional revenue and ticket sales through strategic campaigns on YouTube and Google search — and have done so for a fraction of the cost we would have paid through a competing vendor. Additionally, the WMT team have advised our staff on optimizing the metadata of our websites to elevate its standing with Google’s algorithm.

Brian Bowsher
Assistant Athletic Director for Digital Strategy
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